The Circle Of Love – Bridal Shop

I am currently the social media manager for Circle of Love, a local bridal shop in Rexburg, ID. Here are some examples of the content I create for them. I usually would contact the brides and get their wedding pictures, create a content calendar to manage the posts which usually includes (caption planing, hashtags, geolocation, aesthetic of the feed, and changing the posts so they fit each social media platform), I design specific posts, and also, I take photos and videos for more content creation. All of the content I create is based on the constant management of the analytics of each platform and the purpose of reaching the right type of target audience for their business. The ultimate goal is to create awareness about their store and reach the goals they set every month for sales purposes and brand expansion.

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Howard Hughes Corp.

For Howard Hughes, I was part of the Marketing team at Soapbox Agency that helped them with a marketing plan and a strategy to update and adapt their social media pages. We did a market analysis, that included a target audience analysis, competition analysis, social media analytics, S.W.O.T, and a creative brief based on the results. After that, we helped with samples of content creation and trending, weekly, and monthly reports so they were able to create content for each social media platform. Here are some examples of the reports I worked in with my team. I was in charge of the design for the covers and most of the information from the research we did and from the results of their social media analytics.

Monthly Reports:

HOWARD HUGHES MONTHLY REPORT 03-12-2020

Weekly Reports:

TRENDING REPORT HH’s WEEK 3

Illustrations for clients

These are some illustrations I did for different clients, I used Photoshop and Illustrator for all of them.

Golden Beauty Nails and Beauty Salon

Golden Beauty is one of my most recent projects, this is a nail and beauty salon in my hometown, Peru. I worked with them creating and designing the idea of the brand from scratch, I chose the color and the concept by constantly communicating with the client. I designed the logo, the look for their social media, and the posts. They got almost 100 followers on Instagram and almost 150 on Facebook in less than 2 weeks without having any kind of paid advertising. They also used the design in different parts of their establishment.

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Ariana Grande Digital Portrait

Ariana Grande’s digital portrait. Part of one of my passion projects. I used Adobe Illustrator for this.

ECO S.O.S: Social Media Campaign

Eco S.O.S was an Environmental Campaign, I wanted this brand to be useful for a portfolio but at the same time, I wanted to create an impact on social media. The idea of the brand, the logo, and the concept for the social media platforms was used for the whole campaign. I used Adobe Photoshop and Adobe Illustrator for the designs.

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Business card design for Stylist

Business card design, made with Photoshop and Illustrator. All the designs on the front are original and were designed and drew by me.

PrisVal Country Gift Store: Social media

PrisVal Country is a gift store in Peru, I designed their logo when they first opened years ago. They wanted to update their social media platforms and the look of their store. I gave them a new option for their Instagram and Facebook and they also used the colors for their store decor. Most of the pictures on their page were also taken by me. The new look of their brand was based on their new target audience.

 

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90’s Icon set

 90’s Icon set, inspired by The Rugrats, Hey Arnold!, Cat Dog, and the Power Puff Girls. I sketched the idea of this set and then I used Illustrator to finish it.

Re-Think: Environmental Campaign

Re-think is also part of one of my passion projects, the idea was to show the cruelty behind illegal hunting and the consequences of it, which is the extinction of beautiful species, in this case, the White Rhino. In this poster I wanted the concept to be crude and straight to the point, so I drew different designs, and then I used a pen tablet and a pen tool with Adobe Illustrator and Photoshop. The same process went to the idea and concept of the logo. The QR code is an advertising strategy to make it easier for the audience to find the website and fin out more about the campaign.